Regional Law Firm Case Study
Course-corrected a regional law firm, transforming it into trusted resource for state-based legal information and more than doubled yearly contacts by potential clients.
The Problem
A regional law firm’s website had stalled out in search engine growth. The site had a voluminous back catalog of low-quality, poorly managed posts. It also lacked rankings connected to both its blog posts and commercial landing pages.
The Solution
- Built a data-driven 3-year content plan centered on legal topics with defined keyword clusters and accompanying content briefs.
- Revised and improved local SEO optimization: optimized Google Business Profile; standardized law firm’s NAP and directory information across dozens of general and legal directories; and substantially revamped commercial title tag usage across all service area pages.
- Improved the site architecture, reprioritizing traffic-generating and ranking content within the blog.
- Added markers of expertise, authority, and trustworthiness to each blog post.
- Consolidated and removed dozens of low-quality posts from Google’s index.
The Results
Increase in Organic Traffic
0
%
Increase in the Number of Local Calls
0
%
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